5 Ways Your DIY Website Might Be Costing You Time & Money
Your website should be working for you – not the other way around. A professionally designed website increases sales and inquiries, improves connection with your audience, and keeps your customers coming back for more of your brand - all of which means more time and money for you.
Keep reading to find out what the five ways your DIY website might be costing you time and money - and how stand out, strategic web design can help.
It isn’t converting customers.
A professionally designed website increases conversion (ex. sales and inquiries) through thoughtful design, deliberate copywriting structure and a comprehensive conversion strategy. Investing in thoughtful, professional web design allows you to take a step back from convincing your clients why they should work with you - since your website is already showing them exactly why you’re the right choice for them. Let your website do the heavy lifting for you!
It isn’t effectively communicating your value.
Strategic web design helps you communicate your value without coming across pushy or salesy. Thoughtful copy structure and gorgeous web design, gets your audience excited about your products and services without making them feel like they’re being sold to. This allows you to (a) connect with your audience in a meaningful and authentic way, and (b) communicate your own value genuinely and honestly - without the salesy messaging. To top it all off, a gorgeous designed website makes your brand look legit - which means you can raise your prices, increase sales, and get your dream customers attention. Yes, please!
Your customers aren’t coming back for more.
Strategic web design improves customer retention (AKA, repeat sales) through thoughtful marketing funnels, standout design and an immersive user experience that makes your audience feel magnetized to your brand, ultimately increasing customer conversion, retention, loyalty and referrals. Not to mention, gorgeous web design keeps your customers coming back to be part of the absolute magic that your website eludes. I know I’m not the only one that’s spent countless hours scrolling through businesses websites fawning over their web design. Ahem, Acid League, I’m looking at you.
It’s not telling your audience what you want it to be telling them.
You know you have a great product or service, but your inquiries are coming to you uncertain of your value or you’re consistently selling your products and services to your customers? That’s a good sign your website could be doing more for you. Through a beautiful combination of strong messaging and beautiful design - your website educates your audience, and show the value in your products or services – freeing you up from selling in calls and emails. Because no one likes doing elevator pitches, am I right?
It’s costing you time (and frustration) in maintenance.
A professionally designed website allows you to easily maintain, update and tweak details such as your store hours, contact info, blog, product stock and more. If maintaining or updating your DIY website is keeping you up at night – it’s a good sign that you’re in need of a strategic, professional website.
It’s time to bring your wildest business dreams to life…
If any of those are feeling a little too familiar, you’ve probably outgrown your current website. Luckily, that’s where we come in.
Our design process starts with identifying your business goals and chatting about how we can help you achieve them through thoughtful brand and web design.
Ready to level up your business? Book your discovery call to chat to talk about your goals and how we can help you reach them.