Branding and Web Design for lifestyle brands that are too bold to blend in.

What makes us different? A beautiful combination of strategy and design - with a tried and true process to top it all off.

what we do

Lexi Pistagnesi

With over 8 years of experience in the marketing field, I’ve made it my mission to help bold brands break the mold and stand out in their industries. I’m passionate about crafting beautiful, strategic branding that doesn’t just look good—it creates that irresistible “gotta have it” factor.

I thrive on working with business owners who aren’t afraid to show their personality and bring their unique flair to the table. Together, we create brands that turn heads, spark connections, and leave a lasting impression.

When I’m not bringing sensational brands to life, you’ll likely find me exploring new destinations, supporting my favorite local shops, or experimenting with new recipes in the kitchen.

At Lexi by Design, it’s all about turning big ideas into unforgettable brands—and I can’t wait to bring yours to life.

Meet the founder
Community Votes Windsor

Voted Best in Web Design and Marketing

We’re proud to have been voted Platinum in Web Design, Marketing, and Advertisement, and Gold in Advertising and Digital Marketing by Community Votes Windsor 2024!

Our design philosophy

Collaborative

Our signature design process is founded on collaboration. We use our professional knowledge to guide you through a comprehensive strategy brainstorm and love sharing our branding tidbits and strategies with you along the way.

Customer Centric

Our work together is focused on creating an experience that will keep your customers coming back for more. Design work doesn’t begin until a clear strategy has been formed that accounts for your ideal customers wants and needs - resulting in more happy customers.

Unforgettable

It’s the little details that make up an excellent brand. Every detail in your branding is carefully curated from the fonts and colours to the little details in your logo that make your brand unique. This leaves you with gorgeous branding that’s impossible to forget.

Our signature Process

Discovery

Your journey with us starts here. First, we dive into a strategy session designed to get to the heart of your business. We’ll take the time to understand your goals, your audience, and what makes you stand out. Whether it’s branding, web design, or both, we’ll dig deep into your vision so we can create something that truly fits.

Strategy

With everything we’ve learned, we’ll craft a tailored strategy just for you. This becomes the foundation for everything we build, ensuring your brand feels cohesive and aligned. Whether it's your visual identity or your website, everything we create together will reflect your goals and speak directly to your audience.

Create

Now, the fun begins. We take the strategy and start bringing your vision to life. From designing a brand that feels like you to building a website that works seamlessly, each detail is thoughtfully crafted. Every piece we create—from colors and fonts to layout and functionality—tells your story and helps you connect with the people who matter most.

Implement

With everything ready to go, it’s time to bring it all together. We’ll implement your new branding or website with care, making sure it feels polished and perfectly suited to your business. Whether it’s launching a new site, rolling out your brand visuals, or creating social media graphics, we’re here to make the transition smooth. And we’ll be cheering you on every step of the way.

Why work with us

  • We don’t believe in throwing things at a wall and seeing what sticks. That’s why all projects at the studio start with a comprehensive strategy phase, so you can feel confident that your investment is going towards branding and web design that will help you reach your business goals.

  • Great branding isn’t just about looking good—it’s about meaning something. We craft brands and websites with substance, ensuring every color, font, and layout choice tells a story that connects with your audience on a deeper level.

  • Our process is designed to make things easy for you—clear communication, timely updates, and guidance at every step. From discovery to launch, we’ve got your back.

  • You’re never just another client to us. We’re as invested in your success as you are. When you win, we win—and we’ll be here to support you even after your project wraps up. Consider us your brand’s biggest cheerleaders.