4 Website Mistakes That Are Costing You Clients (And How to Fix Them)
4 Website Mistakes That Are Costing You Clients (And How to Fix Them)
Your website should be working for you—not against you. But if you’re making these common mistakes, you might be unintentionally turning potential clients away. Here’s how to fix them and create a website that actually converts.
1. Unclear Messaging & Missing Calls to Action
It’s easy to get caught up in what you want to say, but what about your audience? If your website doesn’t clearly communicate what you offer and why it matters to them, they won’t stick around to figure it out.
How to fix it:
Read your copy from your audience’s perspective—does it immediately make sense? Does it tell them why they should care?
Make navigation effortless with clear, strategic calls to action that guide visitors toward the next step—whether that’s booking a call, making a purchase, or learning more.
2. Copying Industry Trends Instead of Standing Out
It’s tempting to replicate what’s working for competitors, but blending in won’t get you noticed. Following trends without considering your unique process and values makes your brand forgettable.
How to fix it:
Focus on what makes your business different—your approach, your values, and your client experience.
Use your website to communicate your brand personality instead of mirroring what’s already out there.
3. Thinking a New Website Will Solve a Branding Problem
A well-designed website is important, but without strong branding, it’s just a pretty shell. If you’re struggling with low conversions, brand clarity might be the real issue.
How to fix it:
Before investing in a new website, make sure your branding is solid—this includes your messaging, positioning, and visuals.
If your brand feels scattered or inconsistent, start with brand strategy first. Your website should be an extension of your brand, not a replacement for it.
4. Undervaluing User Experience
Design isn’t just about looking good—it directly impacts how people interact with (and trust) your business. More than 50% of first impressions come from your website’s visual appeal, and a poor user experience can send potential clients elsewhere.
How to fix it:
Keep your website visually polished and professional—no pixelated logos, outdated fonts, or cluttered layouts.
Invest in strategic design that enhances navigation and encourages engagement, keeping visitors on your site longer (which leads to more conversions!).
Your Website Should Be Your Best Sales Tool—Let’s Make Sure It Is
If your site isn’t converting the way you’d like, it’s time for a strategic refresh. Our process starts with your business goals and translates them into a high-impact brand and web presence.
Ready to level up your business?