An Inside Look into Our Custom Branding Process
You’re ready for stand out, sold out, drop dead gorgeous branding… but not sure how it works? No problem, my friend! Let me take you through our custom branding process, step by step.
Before Your Project: Book your discovery call
The first step is to book your discovery call where we’ll chat about your hopes and dreams and how we can help you get there.
Our goal is to bring your business to the next level so you’ll also receive a custom proposal after the call with our professional recommendations on the right package for your business.
PHASE 02: BOOK YOUR PROJECT & GET STARTED ON YOUR EXPLORATION ASSIGNMENTS
Once you’re officially booked, it’s time to get started on your exploration assignments! This preliminary information gathering phase lets us into your business and helps us better understand your goals, audience and more.
We’ll dive deeper into these topics in the next phase when we build your comprehensive brand strategy.
PHASE 02: BRAND STRATEGY
This phase is the foundation of your business branding – it’s the most crucial part of the process – and we don’t take that lightly!
We’ll kick things off with a 2–3-hour brand strategy call where we deep dive into your business. We act as your professional brand strategy consultants as we guide you through our comprehensive signature brand strategy process; so grab a cup of coffee or tea and settle in as we put our brand strategy magic to work.
We’ll then take that brand strategy magic and transform it into your own brand strategy carryall. This document is the heart and soul of your business and acts as a roadmap to achieving your immediate goals as well as your long term hopes and dreams for your business. It outlines everything from reaching and attracting your dream customers and clients, to strategic connections for growth. In kind, it brings clarity to your business and makes your wildest dreams feel attainable.
PHASE 03: DESIGN
Now it’s time to bring that brand strategy to life with beautiful, intentional design. We use the strategy we decided on in Phase 2 to create gorgeous visual elements that help tell your brand story and bring your brand to life.
Hours of thoughtful energy, sketching, coffee drinking, mood boarding and more go into creating gorgeous brand elements that help your brand stand out above the rest. We then carefully select the concept that best tells your brand story and present it to you for any fine tuning.
PHASE 04: LAUNCH DAY
It’s finally here! Now that you have your trusty brand strategy carryall, and visual elements are ready to go – it’s almost time to launch. We’ll neatly package all your branding elements along with your brand guidelines, book your live website training and cheer you on as you launch the brand of your dreams.
It’s time to bring your wildest business dreams to life…
Our design process starts with identifying your business goals and chatting about how we can help you achieve them through thoughtful brand and web design.
Ready to level up your business? Book your discovery call to chat to talk about your goals and how we can help you reach them.