What the Data Says About Branding and Business Growth

What the Data Says About Branding and Business Growth

Maybe your logo is a DIY design, your color palette came straight from Pinterest, or you’ve never really considered the strategy behind your brand. We get it—branding can feel like an abstract investment, especially when you're focused on the day-to-day of running a business. But here’s what the data shows:

Branding isn’t just about looking good—it directly impacts your bottom line. A strong, strategic brand builds trust, creates loyal customers, and leads to real business growth.

81% of Consumers Need to Trust a Brand Before Buying

Most people won’t buy from a brand they don’t trust. In fact, 81% of consumers say trust is a deciding factor in their purchases.

So, what builds trust?

• A polished, professional brand that feels credible and established.

• Messaging that actually speaks to your audience (instead of generic marketing fluff).

• A cohesive, intentional brand presence that doesn’t feel thrown together.

First impressions happen fast, and design plays a bigger role than words ever can.

(Source: Edelman, 2019)

Consumers Are More Than Twice as Likely to Buy From, Stay Loyal To, and Recommend Brands They Trust*

Branding isn’t just about getting new customers—it’s about keeping them. When people trust a brand, they’re:

• 2x as likely to buy from them.

• More likely to come back and purchase again.

• More likely to recommend them to others.

That means stronger customer retention, more word-of-mouth referrals, and higher sales—without constantly chasing new leads.

*(Source: Edelman, 2019)

55% of First Impressions Are Visual*

Your brand has just a few seconds to make an impression—and more than half of that impression comes from design alone.

What makes a strong first impression?

• Branding that instantly signals professionalism.

• Colors that create the right emotional response.

• High-quality visuals that feel polished and modern.

If your branding feels inconsistent or outdated, it might be turning people away before they even give you a chance.

*(Source: US Chamber of Commerce)

Consistent Branding Can Increase Revenue by 33%*

If your branding feels different from one platform to the next, you could be losing customers without even realizing it. A consistent brand across all touchpoints can increase revenue by 33%.

How to create consistency:

• Build a brand strategy that aligns with your business goals.

• Use the same colors, fonts, and visuals everywhere.

• Follow brand guidelines to create a recognizable, seamless identity.

A strong brand isn’t just memorable—it’s profitable.

*(Source: Lucidpress, 2019)

What This Means for Your Business

• Consumers need to trust your brand before they buy.

• That trust makes them more likely to purchase, stay loyal, and refer others.

• Over half of first impressions are based on visuals.

• Consistent branding has been shown to increase revenue by 33%.

Branding isn’t just a finishing touch—it’s the foundation of a business that lasts.

If you’re wondering whether your brand is working for you or against you, now might be the time to take a closer look. A strong, strategic brand isn’t just about design—it’s about building trust, credibility, and a business that people want to return to.

Looking to Strengthen Your Brand?

We help businesses create brands that build trust, increase conversions, and stick in people’s minds for all the right reasons.

Want to talk through your brand’s potential?